I'd spent the last couple of weeks doing research on new tires for my F150 4x4. When the dust settled, the Goodyear Wrangler Silent Armor was the clear choice. I checked out tirerack.com and a few other tire sites but also checked local dealers and garages. Still, I'm not sold on getting tires through the internet because if there's a problem with a tire, then what? Long story short is that a place less than a mile from my house had the best overall price. They had the tires for me the next day AND even washed and vacuumed my truck! They could not have been nicer or more courteous. The price also included lifetime rotation. A big Goodyear dealer also close by wanted $400 more for the exact same tires! The bottom line is that buying locally ended up being well worth the research. That garage now has a customer for life. The moral of the story is that farther away and bigger doesn't necessarily mean a better deal.