Wow, indeed. There's a difference between METHODOLOGY and SAMPLE BASE. Basic rules of statistics tell us (yes, you and me) that the LARGER the sample base, the MORE STATISTICALLY VALID it is. THAT was the point I made. Get it?Quote:
Wow. Just a couple posts up, you dismissed the poll because of its methodology. Your words:
Gallup is not my bag; A.C. Nielsen and Arbitron ARE. I'm somewhat familiar with statistics and "ratings" (a kind of poll, indeed) and what it takes for them to be valid. Data is great, but the INTERPRETATION of that data in many ways comes down to OPINIONS. Having spent just short of 30 years in the media sales business, I'm reasonably sure I know my way around polls and how they can be "manipulated" and "sold" as the gospel.
Do you believe everything you see on the evening news? Me either....but I do live in a mid-sized population area (Nielsen DMA #86) and I know what we are up against. Poll results don't make everyone else feel one bit better UNLESS they were one of those people polled.