Let's start with this premise;
40%=Die hard Democrats
40%=Die hard Repulicans
No matter what.
20%=swing on given election
Yes, the old 80 / 20 rule.
In the late 70's, early 80's the 25 to 45 year olds were the swing group, often labeled the Reagan Democrats.
Raised by people who endured the great depression and WW II.
We were taught self reliance and independence.
Along came RR.
He eloquently spoke to our dreams, our visions!!
So that demographic swung his way.
As we raised our kids, living our dream, we provided for our kids in a way never done before.
We took care of every thing.
They wanted for nothing, I mean NOTHING!!
It was all taken care of!!
Now, we are not 25 - 45 year olds any more.
We are 55 - 75 year olds.
The 25 - 45 year olds now are the swing demographic.
Along comes "the Obama" speking eloquently to the vision and dreams of this demographic.
He promised to take care of everything !!
They bought it, because it is how they think it should be.
They like having everything taken care of for them.
WE raised them that way.
I know there are several splinters within each party demographic, I am talking about the same phenomenon that elected RR.
Until I see something different, I think this is what the people want.