
Originally Posted by
Blackstone
Actually vehicle inventories for Ford & GM are significantly lower than at the same time last year, and remain at very low levels. At the end of September, GM’s inventory was about 420,000 vehicles in stock nation wide. That’s down about 40% from last year, and down about 10% compared with August ‘09.
As far as incentives, GM, Ford & Chrysler have been able to reduce incentive amounts by 20 – 25 percent (depending on model) because of the low number of vehicles in stock (supply & demand). As a result, car and truck prices from all 3 manufacturers have actually increased by about $2,000 on average from the same time last year. Of course this means more profit for the auto companies.
I know you refuse to believe it, but GM really does have enough faith in the cars and trucks they're producing to make this offer. Clearly, the offer is intended to lure potential buyer into trying a GM vehicle. However, GM believes that once you try the vehicle, and compare them to the competition, they will decide it's the better vehicle, and not return it. According you Edmonds, it has already had the effect of brining in more shoppers.
Of course, there are going to be some people that have no intention of buying, just going on a free 4,000 mile joy ride. However, considering what it takes to qualify for a car loan now, most of the low-life types that would do that will be eliminated. The estimate is that less than 1% will return vehicles they buy. Even at that, GM will lose little, if anything at all, reselling a vehicle with 4,000 miles on it.