From hearing about this from a "couldn't care less" standpoint, it doesn't seem like any standards are being applied. Am I the only one reminded of Imus's nappy-head episode here?
It sounds like nobody did anything illegal, and no one is being forced into anything or denied anything. Someone may have said stupid things, and the market forces, whether they be consumers, sponsors, members of a team, etc...are putting their money where their mouth is and not supporting somethng they don't like. The NFL is a private corporation, that by its nature tends to be very public and community orientated, and has chosen not to affiliate with Mr. Limbaugh for whatever reason they, or their members choose.
I just said more than I said I would.....frankly, it doesn't affect me in the least bit, as does any sport, so I really don't give a FF. (not force-fetch)