Several years back I met a horse race person, Rick Pabst of Pabst Blue Ribbon fame, who is a horse breeder. During our conversation I mentioned I liked to read & he suggested I read "Horse of a Different Color" by the early owner-breeder of Monarchos & "Stud" about the marketing of stud horses in the upper reaches of horse racing. When I finished all I could think of was Lean Mac & the marketing. Try it, if you disagree, PM me.
Lean Mac was not the 1st hot derby dog that Sherwin had tried to make into flavor of the month, but was his most successful. I just believe a lot of the judges could not get beyond the hype & the dog got the benefit of the doubt all to often.
I ran against Lean Mac in his early career & for the life of me cannot get over the adulation shown on these threads for a dog no one saw run. Had you seen the real thing you might be more reserved in your praise. I stood in the holding blind at Sun Valley as he was running the 3rd series H2O blind & felt he had failed the test. Poor iniitial line, crabbing to the water (saw that in one of those $2,500 pups), hack & chop - was later told the 3rd series was spectacular compared to the 8th series H2O blind. Also saw him quit on many a H2O blind after he was titled when he was running our circuit - & on a Water Quad watched him blow bubbles in the middle of the pond with nary a thought where bird #3 was, let alone #4.
It can best be summed up in this comment by someone who should know - get a black dog from the pound that looks like a Field Bred labrador, breed him to 100 good bitches, place the pups as the Lean Mac pups have been placed & you'll have everyone in the country wanting to breed to this non descript product of the local pound.
The product of good hype, regards!!!