To all concerned PP consumers,
I was asked to post a response by another RTF member on this topic. I am a research nutritionist at Purina and an avid Retreiver trainer and hunter. I have posted to provide some clarification and answer any questions regarding the new product release.
To confirm what has already been posted, ONLY 3 formulas will have the "shreds" kibble added to the pre-existing kibble (PP Adult maintenance Chicken, Beef, and Lamb. It is softer, but it is formulated with a specific ingredient to make this texture, and it is not water. The product formulas have not changed and these products continue to have the same nutritional profiles. As for those that were concerned that these products contain soy-based ingredients, this are added NOT to increase protein content, but to balance out the optimal amino acid ratio for proper protein building and maintenance. These soy ingredients are listed as #8, 9, or 10, which proves that they are not contributing very significantly to the total protein content. This is because the ingredients are listed in order of highest proportion to lowest proportion in the formula.
Okay, now for the reason behind the addition. The ProPlan brand wanted a palatability-driven innovation for the market segments that extensively use these products. There is no plan to incorporate this innovation into the Performance formula or other Proplan products.
We do extensive studies to ensure that our products are continually being improved. This product improvement demonstrated a HUGE increase in dog preference for palatability. So for all those that maintain their loyalty to the brand, PLEASE remember to feed your dog an amount that is based on keeping the dog at an ideal body condition. We all know that Labs like to eat, and with the increase in pal., always monitor how much they get and adjust accordingly. Ask your vet to assist you in determining this, if you are not familiar with assessing your dog's body condition. Alternatively, if there is enough interest, I would be happy to open a separate thread on this topic.
As a final thought to all of us having to deal with the increased cost of our dog food. This is just another example of our faltering economy. The entire petfood industry is really hurting, as with every other food-based industry, because of the rising cost of grains. I am sure that everyone reading this realizes that dogfood prices aren't the only food prices increasing. Some of the grains go into the dog food and most go to feed the cows, sheep, and chicken that provide the foundation of the formulas. Everyone has to make financial decisions regarding how to make ends meet, but when it comes to high quality dogfood, this is one example of "you get what you pay for".
I will stop here. I hope this was moderately helpful. I would be happy to follow up with any questions.
Brian Zanghi, Ph.D.
St. Louis