Forcing them to use their kennel name in order for the Health Guarantee to be implemented.
Forcing and wanting are two entirely different things
From Marti above, "If a person doesn't want a pup with my kennel prefix in its registered name, they apparently don't really believe in me as a breeder. If you don't believe in me as a breeder, don't buy a pup from me".
If you/Marti believe in your breeding you should not force me to use your kennel name in order for the Health Guarantee to be in play.
Let's just call a spade a spade. The honest reason people want their kennel name used is they want their kennel name out there for all the world to see. With all the world to see means more people will possibly call us for their next puppy. Which in turn means kennel name attached to registered name means advertisements for our kennel, Period!!!!
I
do 100% agree with you on the point about the health guarantee, that should be in place regardless of the name chosen. There should be no contingencies upon the health guarantee, you're either selling a pup you believe you've done all of your due diligence with or not...no "only this food or special diet can be fed" or "you must use this supplement" etc. All that should be asked of the buyer is to feed a life stage appropriate diet to the dog and provide appropriate care and vetting, as most already would anyway.
I don't think anyone is denying that the breeder wants their kennel name out there for the world to see? If you created something fantastic, you'd want people to know you did it right? Picasso signed his paintings, not the people who bought them from him. Many breeders have been breeding for decades, this is their life passion project, their contribution to the breed they love and they have devoted a lot of time and resources to it. I think it's just logical that they'd want their stamp on it? As J Marti mentioned, that can add value in some ways too sometimes. If you (general you, not specifically directed at Reginald) want your name on something, become an ethical breeder and create your legacy and contribution to your breed of choice. Most breeds can use more ethical breeders. If you're worried that people will go to your dogs breeder instead of you for a puppy, I don't think that should be much of a concern. If they see your dog and love it, they'll ask you if you're breeding him/her. If you are, they'll probably sign right up for the next litter, if you aren't breeding then yes, they will probably look into the dog's breeder and you've lost nothing anyway.